This past week the United States Post Office delivered duplicate envelopes the same day. Duplication makes me ask the question, “Why didn’t the mailer ‘dedupe’ the mailing list?”
‘Deduping’ is the process of removing duplicates in customer and address records in a database or spreadsheet. [i]
In my case, what caused the unnecessary redundancy? Did the buyer forget to request deduping or was the mailer missing the deduping expertise by trained or quality personnel? Whatever the reason the list wasn’t expunged, leaving a perception of the mailer and client by the customer that is not flattering.
When ordering a mailing, a buyer needs to request the mailing list be deduped. Deduping the mailing list provides added value by reducing the cost of postage, printing and mail addressing. In addition to the reduced production costs, the client avoids the negative perceptions of being unprofessional, unorganized, and wasteful both economically, and environmentally.
When the mailer prepares the list, they should provide the following to the client: mailing title, random sample list, bad address list, duplicate address list and quantities for each. This information allows the client to verify the mailer has the correct list and address any issues.
Please e-mail your questions, comments, or send PDF’s of printing and mailing issues to firstname.lastname@example.org.
Thank you for your time.