Printing and Purchasing

Posts tagged ‘printed graphics’

Why Companies should update their Client Addresses after Mailings.

Last week at the Post Office, a customer was picking up a package.  The customer’s comments to the Post Office Representative, illustrated bewilderment as to why the vendor had delivered their order/package to the wrong address since the vendor’s monthly mailings were delivered to their home.

Assuming the vendor is using the same address file to ship the product as to send monthly mailings, there are several possible reasons the product went to the wrong address. 1] The buyer has not requested the updated NCOA information from the mailer, 2] the buyer isn’t forwarding the updated NCOA information, or 3] the updated information isn’t being applied to their client database.

When preparing an address list for mailing, mailers compare the address file to the National Change of Address [NCOA][i]. The NCOA file is updated when people or businesses notify the Post Office they are moving by completing a change of address form[ii]. The results of the NCOA comparison is two lists; A] updated addresses and B] addresses with issues, also called bad addresses. The mailer should provide the customer a list of bad addresses along with the code description[iii] explaining why the addresses are bad. It is up to the customer to decide to mail, delete or update the bad addresses. The client can pay the mailer to research the bad address or they can use verification websites like “Search Bug” and “Melissa Data”[iv].

When ordering a mailing, buyers should request the mailer provide them the NOCA corrected addresses file. The corrected and bad address lists should be forwarded to the department responsible for managing client addresses. The customer, in my example, filed a change of address with the Post Office but neglected to provide the same information to the vendor. If customers would request the updated addresses from mailers, and update their client’s addresses, the package would have been delivered to the client current address.

Please e-mail your questions, comments, or send PDF’s of printing and mailing issues to printer1@charter.net.

Thank you for your time.

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